Here you can see the first in a series of three commercials about the IF rat family in the suburbs.
Uneasy rider takes form
The above takes you through the whole process of the film “The Uneasy Rider”, from the very first storyboard to the previsualization and finally the complete spot.
The agency Saatchi & Saatchi Stockholm wanted to redesign the concept by modernizing the rats, which was further helped by changing their environment from the “scrapyard” to a more suburban area.
Above you see the previous stop motion design of the father rat, next to the updated CG model.
In the design process, we started with the father of the family. Our goal was to make him a bit more humanoid, while still keeping his rat characteristics. He was given longer legs, and we also made some changes to his face to make him more endearing.
The father rat then became the base for the rest of the family.
To get a feeling for the father we made various facial expression. These one´s were drawn by the art director, Alexander Koreshkov.
The whole family was styled with normal clothing as a reference, but customized to fit their bodies.
All props were custom designed to be featured in the different films. We wanted everything to fit together and have timeless look, which is why we went for a slightly retro feeling that suited the rats themselves.
The road to find the absolutely perfect suburban environment was quite a trip. Andrés went around and shot a lot of reference photos from cities and villages that had the right atmosphere. He then combined the best parts for the modellers to work from.
The brief was that the house should feel Scandinavian, without being country specific.
Above you can see the various stages of this process.
In order to give the actors something to interact with, and a reference as to what areas to point to or avoid, a blue print of the house was placed on the table.
Agency: Saatchi & Saatchi Stockholm
Art Direction: Fredrik Svalstedt
Copywriter: Henrik Berglöf
Project Leader: Birthe Jörgensen
Project Manager: Marie Nodbrink
Director: Andrés Rosas Hott, Happycamper Motion Design
Storyboard artist: Elias Khasho
Art director, animator: Alexander Koreshkov
Executive producer: Roman Bazyuchenko
Managing director: Irina Kolesova
Creative director: Ruslan Ogorodnik
3D artist: Sergey Pogoreliy, Syplenko Denis, Bogdan Oleynik
Senior 3D artist: Levgen Kulieshov
Character animator: Peter Shalkevich
Senior animator: Eugene P. Hutsul
Technical director: Kostia Rukavitsin
Digital compositor: Roman Onufriychuk
VFX supervisor, lead compositor: Yevgen Skorobogatko
Project Manager: Henric Larsson
Producer: Björn Stigson
Colorist: Edward Negussie
Flame artist: Peter Törnestam
Sound Supervisor/Mixer: Commercials: Martin Mighetto
Film producer: Camilla Geijers
DOP/ Live Action Director: Eric Broms
Producer: Sarah Grey